Marketing Plan for Health Care

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Your Paper will be a ten- to fifteen-page Marketing Plan (excluding title and reference pages). Required components of your Marketing Plan include:

  1. Executive Summary (A summary of the plan’s highlights and objectives)  
     
  2. Market Analysis
    • Organization and Products/Services Overview
    • SWOT Analysis
    • Customers (Customer demographics and needs)
       
  3. Environmental Analysis
    • Macro-environmental factors (how economic, sociological, technological, legal, and political factors may affect the marketing plan.)
    • Micro-environmental factors (how customers, competitors, distribution channels, and suppliers may affect the marketing plan.)
       
  4. Marketing Goals and Strategies (A discussion of overall goals and strategies)
    • Marketing goals (including short-term and long-term goals)
    • Financial goals (including short-term and long-term goals)
    • Marketing mix
       
  5. Monitor and Control
    • Implementation (A discussion of methods of executing, monitoring, and evaluating the plan.)
    • Contingency plan (if any)

Writing the Marketing Plan Paper

  1. Must be ten to fifteen double-spaced pages in length and formatted according to APA style as outlined in the approved APA style guide.
  2. Must include a cover page that includes:
    1. Title of Paper
    2. Student’s name
    3. Course name and number
    4. Instructor’s name
    5. Date submitted
  3. Must include an introductory paragraph with a succinct thesis statement.
  4. Must address the topic of the paper with critical thought.
  5. Must conclude with a restatement of the thesis and a conclusion paragraph.
  6. Must use at least ten scholarly sources that were published within the past five years, including a minimum of three from the Ashford University Library.
  7. Must document all sources in APA style as outlined in the Ashford Writing Center. 
  8. Must include, on the final page, a Reference Page that is formatted according to APA style as outlined in the Ashford Writing Center.

 
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