You have recently been appointed as the CEO of your chosen organization, apply your critical…

You have recently been appointed as the CEO of your

chosen organisation, apply your critical thinking skills

to develop strategic recommendations for the

development of the business over the next 12 months.

To submit a definitive and complete Report for the

organisation chosen, you will need to consider at least

the following –

? A brief history of the organisation and its

strategic development.

? The internal and external environments of the

organisation.

? The development of strategy at a business,

functional and corporate level.

? Competitive advantage and sustainability.

? The impacts of mergers and acquisitions,

international strategy and alliances.

 
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