Memo #2

(1) a summary of the information about your selected current event item (this will provide context for me and your classmates);

(2) explain how this current event item (advertisement, article, blog, brochure, etc.) is relevant to the specific chapter readings for the particular week (i.e., explain how it illustrates or provides examples – good or bad – of what you read, and we are studying and discussing; and

(3) finally, explain how this information is useful to you or would be useful to a marketer in the healthcare field.

 

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