Maintain Market Share
Strategies to Maintain Product Market Share
Keeping market share can be as important as gaining market share. A competitor pharmaceutical company is launching a product that will challenge one of your very profitable medications. Describe some strategies that would help to maintain market share. Explain the pros and cons of each of these strategies.
| Criteria | Non-performance | Basic | Proficient | Distinguished |
|---|---|---|---|---|
| Describe strategies to maintain market share for a product. 50% |
Does not identify strategies to maintain market share for a product. | Identifies but does not describe strategies to maintain market share for a product. | Describes strategies to maintain market share for a product. | Analyzes strategies to maintain market share for a product. |
| Explain the positive and negative aspects of suggested strategies. 50% |
Does not identify the positive or negative aspects of suggested strategies. | Identifies but does not explain the positive and negative aspects of suggested strategies. | Explains the positive and negative aspects of suggested strategies. | Analyzes the positive and negative aspects of suggested strategies. |
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