LET’S FOCUS ON ETHOS How can you incorporate thos? PERSUASIVE LANGU Ethos is an appeal to ethics

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LETS FOCUS ON ETHOS How can you incorporate thos? PERSUASIVE LANGU Ethos is an appeal to ethics; it is a EXAMPLES: I have be LET'S FOCUS ON ETHOS How can you incorporate thos? PERSUASIVE LANGU Ethos is an appeal to ethics; it is a EXAMPLES: I have been married for 58 years and I can tell you that he will not be a good husband to you. Having written ten successful novels myself, I can tell you that this book is worth buying. means of convincing the audience You can openly remind your audience who you are and why you are an authority on the subject. (As the leading researcher, I agree..) of the character or credibility of You can establish authority more subdly through the use of jargon or specialized terms (My quantitative research in linguistic anthropology has shown… You can establish credibility by just using correct grammar and language, using solid reasoning and good arguments and therefore sounding credihle My friend, who has a PhD in nutritional science, says that we should eat fewer carbohydrates. the persuader. » and trustworthy Why use Ehos? If your audience believe you to be a qualified, authoritative figure, or an expert in a subject, they are more likely to be persuaded by your argument. TASK ONE: For each of the following, identify whether or not ETHOS is used, and explain your reasoning. Ethos? “You should definitely get help with your debt, &I say that as somebody with over 30 years experience of debt counseing” “As your father, I love you and only want 1 the best for you. Therefore when I ask Explain The speaher is has referred to their extensive experience in this area, in order to give credit to their opinion Somebody with over 30 years experience would surely know what he or she is tolking about Yes you not to go, please listen to me. “We realy should try that recipe Someone told me that it was good. “The research-conducted by professors at Harvard University-suggests that you should learn a second language. 3 “Dentists all over the world are telling their patients the same things. You must floss regularly. 4 ead somewhere that bicarbonate of soda is really useful for cleaning. You 5 should try it. TASK TWO: For each of the following scenarios, write your own persuasive sentences using ethos: 1. You are trying to persuade your mother to let you get a tatto0. 2. You are attempting to convince an audience that animal testing is morally wrong. 3. You are trying to persuade your teacher not to give you homework. Stacey Lloyd 201

 
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