Healthcare Communication: Reaching intended audience.

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Assignment:

You are a public health worker who has developed a program to address our nation’s number one cause of mortality (cardiovascular disease [CVD]). The program focuses on three main risk factors: nutrition, physical activity, and tobacco use. The community you are working with is low-income, low-education, multicultural, and the aforementioned risk factors are prevalent throughout.

This discussion has two parts:

  • Pick one CVD risk factor and describe your first step to engage the community in your program.
  • Identify and discuss at least 2 different methods to reach an intended audience. Provide examples of the method in use.

Expectations:

One page, double spaced, 3 cited sources from required reading.

Required Reading

Barry, M. (2017). How to prepare a marketing communication budget. Retrieved from http://smallbusiness.chron.com/prepare-marketing-c…

Contra Costa Health Services. (2016). Preventing chronic disease: Launching a media campaign. The Community Wellness & Prevention Program. Retrieved on August 1, 2016 from http://cchealth.org/groups/chronic_disease/guide/m…

Fisher, C. (2015). Ways to reach a target audience. Retrieved on August 1, 2016 from http://smallbusiness.chron.com/ways-reach-target-a…

National Commission for Health Education Credentialing, Inc. (NCHEC). (2017). Areas of responsibility for health education specialist 2015. Retrieved from https://www.nchec.org/assets/2251/hespa_competenci…

Oklahoma Rehabilitation Council. (2016). Advocacy toolbox. Retrieved from https://orc.okstate.edu/content/advocacy-toolbox

Oklahoma Rehabilitation Council. (2016). Writing to government officials or lobbyists. Retrieved from https://orc.okstate.edu/content/writing-government…

Optify. (2014). How to build a social media campaign. Retrieved on Retrieved on August 1, 2016 from http://www.slideshare.net/ArtilleryMarketing/how-t…

Schwartz, N. E. (2014). How to design an effective marketing and communications budget [Case Study]. Retrieved on August 1, 2016 from http://gettingattention.org/articles/195/planning-…

Society for Public Health Education (SOPHE). (2017). Health education specialist. Retrieved from http://www.sophe.org/careers/health-education-prof…

Unite For Sight. (2015). Health communication strategies. Retrieved on August 1, 2016 from http://www.uniteforsight.org/health-communication-…

Yerian, N. (2013). 5 ways to reach your target market online. Retrieved on August 1, 2016 from http://www.adherecreative.com/blog/bid/145373/5- Ways-to-Reach-Your-Target-Market-Online

 
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