Discuss why corporate culture is such an important determinant of organisational success. Outline the dimensions commonly used in describing a particular organisation’s culture. Individual Components 1. Each individual should focus on one (or two) of the dimensions and identify a specific organisation noted for its emphasis of that dimension. (4 members in a group so need to have 4 or 2 different dimensions). 2. Describe how that organisation stresses that particular component of organisation culture and comment on whether they have been successful [Note: Individual team members must choose different dimensions and thus outline different actual cases].