3- 4 paper

Organize and analyze the strategies to book an interview with the media of your choosing, prepare for the media event, and handling radio and TV appearances

1. Introduction (25%) Provide a brief synopsis of the media you choose ( Type, characteristics,  workers) and the importance of this one to your market in the Health Care Facility.

2. Your Booking and Planning a media interview (50%)

a. Booking an Interview: mention and state the media of your choose, the date and time and how you get the booking.

b. Planning your presentation: mention and state the list of questions that your are going to answer.

c. Dressing the Part: What you should wear for this interview and why.

d. Prepare a checklist

e. It’s show time: how the interview develop and progress.

3. Conclusion (15%)

Briefly summarize your thoughts about the advantages and disadvantages of a media interview, and provide a possible outcome for the Marketing department.  How did these articles and Chapters influence your opinions about planning and marketing?

Evaluation will be based on how clearly you respond to the above, in particular:

a) The clarity with which you critique the case study;

b) The depth, scope, and organization of your paper; and,

c) Your conclusions, including a description of the impact of these marketing strategy on any Health Care Setting and the marketing projects.

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